Zero Price, Zero Competition: How Marketization Fixes Anticompetitive Tying in Monetized Markets

This paper expands on an idea recently voiced by neo-Brandeisians and formally modelled economists in the past two decades – namely, that Chicago School’s arguments for harmless efficiency generating nature of vertical integration do not apply zero-priced monetized markets. We build these findings developing a non-formal, incentive-based theoretical model shows how non-interventionist School approach leads towards irreversible market failure. propose marketization as solution to this conundrum structure whereby consumer activity markets its subsequent monetization are no longer hands same company. Instead, introduces competition allowing choose whom be monetized. Lastly, we proceed examining potential eventual policy implementation through recent Commission proposal Digital Markets Act.